Affordable health plans for individuals, families and small business owners.
Frustrated with traditional health insurance? You’re not alone in feeling this way! At New Era Life, we bring a fresh perspective to health insurance by challenging the status quo and thinking outside-of-the-box. With our innovative approach, you can enjoy the freedom of choice in your healthcare decisions all while benefiting from plans that are packed with exceptional value at an affordable price.



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Our members enjoy the flexibility and freedom to make their own choices and get rewarded for it too.
Apply nowLearn More About New Era Life
Consumer Centric Philosophy
Important benefits at the right price
Our plans provide individuals and families the freedom to choose affordable, quality healthcare services for doctor visits, hospital stays, surgeries and more — all at a price that fits their budget.A- (Excellent) AM Best Rating
You're safe with us
Our financial strength continues to be outstanding. In fact, we proudly hold an A- (Excellent) Rating from the most trusted and respected independent rating agency, AM Best.Industry Leader & Pioneer
We boast 36+ years of experience
We proudly wear the badge of being an industry leader and pioneer in the insurance market.Available in 49 States
Expansive coverage
With an extensive and far-reaching presence, New Era Life is wholeheartedly dedicated to ensuring that individuals and families across the diverse landscape of the United States can enjoy access to exceptional healthcare protection.
101
years
in the market
Our Family of Companies
Incorporated in 1924 and operating under the same name since 1989, our New Era Life family of companies includes:- New Era Life Insurance Company
- New Era Life Insurance Company of the Midwest
- Philadelphia American Life Insurance Company