About New Era Life Insurance Companies

Here at New Era, we’ve been delivering Americans quality insurance solutions with standout service since 1924.

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100+

years of trust

Welcome to New Era

We’re the company behind quality, affordable, and forward-thinking insurance and financial solutions for Americans. Since our founding in 1924 - and especially following our leadership shift in 1989 - we’ve kept consumers at the heart of everything we do. Our name, New Era, was inspired by a bold vision to redefine the insurance experience with the consumer front and center.

A Fresh Perspective on Healthcare & Insurance

Handing someone an insurance card and sending them on their way just doesn't cut it. We're focused on giving our members the knowledge, tools and support they need to take charge of their healthcare spending. Our mission is to put control back into the hands of our members, helping them make informed decisions and avoid inflated costs from providers and facilities.

Independent & Strong

As a privately held company, our independence gives us the freedom to focus on what really matters - you. And with an A- (Excellent) rating from A.M. Best, our financial strength isn’t just solid, it’s certified. Our policyholders can rest easy knowing they're in solid hands.

Creating a Better Healthcare Experience

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We Help Make It Make Sense

We understand that healthcare can be complicated. That's why we aim to make it simpler.
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Affordable Coverage Options

We offer budget-friendly options and work to keep costs manageable.
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Here for You

Our members' experience is important to us. We support them with quality care options, personalized solutions and guidance at every step.
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One Big Family of Companies

New Era Life Insurance Company

New Era Life Insurance Company of the Midwest

Philadelphia American Life Insurance Company

Our Locations

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Home Office

Houston, TX, USA

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Satellite Office

Omaha, NE, USA

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Satellite Office

Dallas / Fort Worth, TX, USA

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Satellite Office

Denver, CO, USA

A Look Back at 100+ Years

1924

Incorporated in Texas

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1989

A “New Era” Begins

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1991

A Fresh Start

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Early 90s

Giving Policyholders a Lifeline

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Mid 90s

Enter Medicare Supplement

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2005

Securing Wealth With Annuities

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2007

Smarter Underwriting, Stronger Stability

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2010

A New Take on “Bundling” Health Plans

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2022

Rated Excellent (Officially!)

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2024

Cheers to 100 Years

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From 2025

Still Leading the Way Under Our Parent Name

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Connect With Us

Have questions or need more information? We're here to help. Reach out to us and discover how we can support you.
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© 2025 New Era Life Insurance. All rights reserved.

The information contained on this Web Site does not constitute investment advice, and is not an offer to sell or a solicitation to buy any security or any insurance product. All insurance and/or securities transactions require signed agreements between New Era Life Insurance Companies and its customers, and the terms of those agreements are binding on the parties. No other representation, whether made in person, online, electronically, in written, graphical, or verbal communication, may alter the terms of those agreements except that your use of this Web Site constitutes your agreement to the additional Terms of Use applicable to such use. Some products may not be available in all jurisdictions. In addition, any prospectus information available on this Site is posted for informational purposes only.